About Us

Forever Rose began its journey in 1999 in London as a family owned artisan florist and events business supplying lifelong roses to Royal palaces in The United Kingdom and Belgium.

The brand was acquired in 2014 by the Al Samadi Group and has since evolved into a one stop complete luxury gifting boutique concept with long lasting forever roses, premium chocolates, specially selected perfumes and Ouds and unique collection of jewelry and diamonds.

You can find Forever Rose London at high end premium retail destinations throughout the United Arab Emirates, Qatar, Kingdom of Saudi Arabia and London. The brand has a progressive expansion strategy and will be soon opening in other key cities in Europe, North America and the Far East.

Our Products

​Our signature rose products are carefully selected from the mineral rich volcanic soils of Ecuador in South America and the Forever Roses last for many years without water or sunlight. The roses set themselves apart with their uniquely strong petals which grow up to ten times thicker and five times larger than any other blooms available on the market.

With a wide array of products in varying colours and sizes, including premium chocolates and fine jewelry and diamonds, Customers can be sure to find what they are looking for. Diamonds last forever, now roses can too. With their beauty lovingly preserved, the roses of Forever Rose are the gift that will last a lifetime. Customers walk into the Forever Rose garden and leave with a piece of it to cherish forever; a unique bloom that symbolizes everlasting love. The overarching vision has been to create a luxury gifting boutique which doesn't just sell romantic products, but joyful moments that can be cherished for a lifetime. Forever Rose London aims to bring a whirlwind of emotion to every occasion, to every apology and to every congratulation. The company ethos is centred on the notion of spreading love, joy and happiness throughout society, to make the world a more positive and giving place that is tied together by meaningful, cherished moments which last forever.

Ebraheem Husni Al Samadi

In 1999, Forever Rose embarked on a remarkable journey, introducing an extraordinary concept of artisan flowers that possess eternal beauty. Since its inception, the brand has evolved into a prestigious boutique retail destination renowned across the Gulf region and Europe, synonymous with the art of luxury gifting. Forever Rose has expanded its exquisite product range to include premium chocolates, thoughtfully curated perfumes and Ouds, and an exquisite collection of jewelry and diamonds. With an unwavering commitment to impeccable quality and timeless elegance, Forever Rose has firmly established itself as the ultimate destination for those in search of luxurious and enduring gifts.

At the helm of the Forever Rose Group stands the accomplished and revered founder and CEO, Ebraheem Husni Al Samadi. Ebraheem is widely celebrated for his exceptional business acumen and strategic thinking, showcasing his amazing talents from a remarkably young age. Notably, his accomplishments extend beyond the realm of business, as he has gained noteworthy recognition for his involvement in the popular Netflix series, "Dubai Bling." This captivating production provides an exclusive glimpse into the opulent lifestyles and extravagant experiences of individuals in Dubai, further solidifying Ebraheem's stature as a prominent figure within the esteemed luxury retail sector.

With his extraordinary leadership skills and profound industry expertise, Ebraheem continues to lead the Forever Rose Group towards unprecedented heights of success and distinction. His visionary approach and unwavering dedication ensure that Forever Rose remains at the forefront of the luxury retail industry, providing an unparalleled experience for discerning customers worldwide.